The Impact of Price Controls on Vanilla Supply, Demand and Quality

Rick Brownell

Virginia Dare

Brooklyn, NY


In 2020, the Madagascar Government instituted minimum export pricing for vanilla beans.  Price controls have been used for agricultural crops for decades - sometimes with unintended consequences.  This presentation will examine past and present use of price controls in general and vanilla in particular to predict the future direction of supply, demand and quality of vanilla beans. 

Rick Brownell has been involved with the Vanilla industry for almost 30 years.  He was the Vice President Vanilla Products at Bush, Boake, Allen and Virginia Dare.  Since retiring in 2015, he has continued to work for Virginia Dare in an advisory capacity.